When travelers search for the perfect beach getaway in North Carolina, three names keep rising to the top: Wilmington (including Wrightsville Beach and Topsail Island), Emerald Isle on the Crystal Coast, and quaint Beaufort.
It’s no surprise that Vrbo identified Wilmington—and its surrounding beaches—as one of the most in-demand southern beach destinations this summer, noted for its surf beaches, walkable downtown, and pop‑culture appeal from TV shows like The Summer I Turned Pretty.
Airbnb data confirms the strength of the market: Wilmington supports 1,539 STR listings, with a solid 45% occupancy rate and $188 ADR, producing a median annual income of approximately $25,000 per listing.
Topsail Beach, with fewer listings (about 181), commands an impressive $369 ADR, with median yearly revenue of $29,000, showing both strong nightly pricing and upward momentum.
Down the coast, Emerald Isle offers natural charm—over 12 miles of beaches, marsh paddling, shark‑tooth hunting, and family‑friendly coastal life—which continues to draw travelers seeking a peaceful yet activity-filled trip.
Nearby Beaufort serves as more than a getaway—it’s a maritime village full of heritage, harbor views, wild horse ferry rides, and boutique coastal stays, making it a growing favorite for relaxed escapes.
What this means for buyers and investors:
• Wilmington and Topsail Island deliver strong rental income potential thanks to high ADRs and healthy occupancy rates—making them ideal for vacation rental investors.
• Emerald Isle offers seasonal consistency and family appeal, often translating into repeat bookings and multi‑week stays.
• Beaufort is perfect for niche investors—historic charm, quieter rentals, and lifestyle-focused stays that command strong loyalty.
If you're considering an investment property in any of these areas, reach out. We can help you secure a smart investment on the Coast.
